Proudly Serving : California, Nevada, and Arizona

        (530) 913-4749 


Dave Bluestein

Agency Principal & Northern California /Northern Nevada Territory Manager

Blue Action Sports was formed in 2003. Dave Bluestein was a professional skier with appearances in Matchstick Productions and Teton Gravity Research films and had several top finishes in the US Extreme Skiing Championships. Dave worked in the ski apparel industry in many capacities from customer service representative, distribution manager, product developer, and eventually brand manager for Rotor-Sports skiwear. Dave’s passion for technical apparel led him to becoming a sales representative for great skiwear and outdoor brands like Nils, Metropolis, Eider, Cloudveil, and currently Helly Hansen. 

       (714) 814-4344


Jeff Anderson

Southern California, Southern Nevada, and Arizona Territory Manager

With a passion for winter sports, outdoor and retail, Jeff started with Chicks Sporting Goods in Southern California.  He worked with Chicks for 6 years; the final 3 years as a winter/outdoor department head. In 1997, he had an opportunity to work with Sport Trends representing brands such as Easton Sports (baseball/hockey), McDavid, Atec and High Five Sportswear.  In 1998, Jeff and a business partner created Jeff 2 Sales, Inc. , which represented great brands such as K2 (for 19 years), Yakima, Under Armour, Obermeyer, Chums and pioneering numerous brand like MPOWERD (Luci light).  In 2017, he joined Blue Action Sports, representing Helly Hansen, Nordica, Gordini while still managing Chums, Beyond Coastal sunscreen, MOPOWERD (Luci Light) and Lifestraw.   

        (301) 503-6683


Alex Aparicio

Sales Associate

As a California-native, Alex’s love for winter sports started out in Tahoe. In 2007, he started as a sales rep for Porter’s Tahoe for big name brands like Bern. Today, Alex serves on our team, as a top sales rep for Helly Hansen and Nordica.